Ad Unit Sizes

728x90, 160x600, 300x250, 120x90, 120x60

Newsletters

160x600 or 300x250; also please include 25-Word Text with Linking URL

Ad File Size

728x90, 160x600, 300x250 - 40K gif/jpg, 40K Flash; Up to 100k additional loads. Expanding or in-banner (must be user-initiated) streaming up to 100k. Video streams up to 2.2mb.

Looping Restrictions

None

Banner Creatives

Standard: GIF, JPEG
Rich Media: HTML, JavaScript, Flash, iFrame

clickTags (for all Flash Banner Ads)

The following code should be included in every ad banner for the main linking button: getURL(clickTag, "_blank");

Note that the above example code will only work if the button the code is attached to exists at the root level of the Flash banner. If you need to position the button in a location other then the root then you must specify a path to the root for the "clickTag" variable. Below is an example of this: getURL(_root.clickTag, "_blank");

NOTE: Please make sure it follows the upper and lowercase letters exactly as coded above.
Further documentation

15-Second Video Pre-roll Ad

Flash 8
*Submit .FLV file to the following specification:
File Format: .FLV
Video length: up to :15 maximum
Dimensions/Resolution: 480x360 (4:3 Standard)
Maintain Aspect Ratio: Off (The above Resolution settings will provide the correct aspect ratio.)
Frame rate: (30 fps) 24 and 25 fps footage should be encoded as "Same-as-source"
Video Data Rate: 464 kbps
Audio Data Rate: 48 kbps
Total Data Rate: 512 kbps
Keyframe: every 6 seconds
Email: ads@ngs.org

• * It is recommended to crop to TV-Safe Area and de-interlace.
• * Video Ad is clickable, please supply a click-thru URL.
• * Video should not include a leader.
• * Please submit video at least 1 week in advance, if you need our production services to convert it to an .FLV file.

studio.brightcove.com/library/help/flash8_compression.cfm

300x250 Overlay Companion (DART Motif only)

Flash 8
Frame rate: 30 fps
Unit length - up to 10 seconds
Max file size: 30k **
Audio is not allowed in this unit
A stop(); action must be placed in the final frame on the main timeline
All code must be Actionscript 2.0
Clickable unit - but only stays on screen for up to 10 seconds
FORMAT - DART Motif only (must be submitted as .mtf file)

300x60 Leave Behind Companion (DART Motif only)

Flash 8
Frame rate: 30 fps
Max file size: 40k **
Max animation length: 15 seconds
References should not be made to _root unless _lockroot=true. It is recommended that relative paths be used instead.
3 time looping restrictions
Must not reference level0 in Actionscript
Must not change player quality with Actionscript
*FORMAT - DART Motif only (must be submitted as .mtf file)
** If using a .JPG, it must be non-progressive
File Size: 30k
This unit is clickable, please provide a click-thru URL.

WILDCAMS

Submit - .RM file to the following specifications

Codec	On2 VP6 Real Video 8,9,10
Audio Specs	48 kbps
Resolution	320x240
Aspect Ratio	4:3
Video Data Rate	210 kbps
Frame Rate	15 FPS

NOTE – video is not clickable, and cannot be redirect tags
PLEASE SEND COMPLETED VIDEO FILES to: ads@ngs.org or let us know FTP information for pick-up

SPONSORSHIP

After a campaign is booked, please send .EPS file of brand logo to Jen Wallace /Mariela Gomez to have sponsor logo treatment added and to have logo converted to DART Motif file format
Email both: jwallace@ngs.org AND mgomez@ngs.org with the sponsorship information (including start/end date)

Branding

All ads must include advertiser branding in the form of advertiser name and/or logo

Delivery Deadline

• 2 Full Business Days for Standard Media
• 5 Full Business Days for Rich Media and video ads
• 2 Weeks for Newsletter

Production Contact

Helen Serrano: +1 202 457 8468
E-mail: hserrano@ngs.org

Cancellation

IAB AAAA Version 2.0

1. At any time prior to the serving of the first impression of the IO, Agency may cancel the IO with 30 days prior written notice, without penalty. For clarity and by way of example, if Agency cancels the IO 15 days prior to the serving of the first impression, Advertiser will only be responsible for the first 15 days of the IO.
2. Upon the serving of the first impression of the IO, Agency may cancel the IO for any reason, without penalty, by providing Media Company written notice of cancellation which will be effective after the later of: (i) 30 days after serving the first impression of the IO; or (ii) 14 days after providing Media Company with such written notice.

Additional Information

• Please add transparent background if banner corners are rounded.
• Provide linking URL, Alt text and rotation instructions for each ad unit. All artwork must be accompanied by alternative text. Alt text should be no more than 50 characters (spaces included).
• All ads, including third-party ads, MUST be tested for approval.
• Longer lead-times are required for copy rotations of more than five ads per month.
• Newsletters are issued on a biweekly and/or monthly basis. Please contact your regional sales representative to coordinate timing and availability.
• Shockwave Flash banners must be created using the clickTag format. Please see DoubleClick's site for instructions: demo.doubleclick.net/generators/docs/designer_version.pdf
• HTML sniffer code must be implemented in order to detect whether a user's browser is capable of displaying the Shockwave Flash file. A back-up banner should be displayed if the user cannot accept Shockwave Flash. Nationalgeographic.com will not approve HTML sniffer codes, which prompt the user to download a plug-in. A back-up banner is required for all rich media ads.
• In order to track clicks on forms, "method=get" must be used. (Forms with "method=post" can run through DART, however clicks cannot be tracked.)
• A banner may not produce audio without user initiation. Once audio begins, there must be a clear "pause" or "stop" button. Banners that expand on click or mouse over must have a clear "close" button and retract when the mouse is off banner. Set
  and tags to: target="_top"