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Demographic Profile
(Compared to the Internet Average 30 Day Audience)
| Category |
Profile Point |
WWW Population % |
NG.COM Population % |
NG.COM Index |
|
| Gender |
Female |
56.2 |
47.9 |
85 |
| Male |
43.8 |
52.1 |
119 |
|
| Age |
25+ |
91.3 |
93.7 |
103 |
| 35-54 |
48.5 |
53.3 |
110 |
|
| Income |
$50K - $74,999 |
23.4 |
24.5 |
105 |
|
| Education |
Post Grad |
23.5 |
29.8 |
127 |
|
| Occupation |
Professional/
Managerial |
32.7 |
36.4 |
111 |
|
| Marital Status |
Married |
68.4 |
65.8 |
96 |
|
| Type of Residence |
Own a Residence |
76 |
74.4 |
98 |
|
| Purchased Online (last 30 days) |
Any Online Purchase |
54.8 |
62 |
113 |
|
| Length of Web Usage |
5 years + |
73.7 |
82.3 |
112 |
|
| Access Frequency |
On Web Everyday |
54 |
65.7 |
122 |
|
Source: @plan 2005 Fall Release
|
Advertising Opportunities | DEMOGRAPHICS | Advertising Specifications | Ad Products