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Demographic Profile
(Compared to the Internet Average 30 Day Audience)


Category Profile Point WWW Population % NG.COM Population % NG.COM Index
Gender Female 56.2 47.9 85
Male 43.8 52.1 119
Age 25+ 91.3 93.7 103
35-54 48.5 53.3 110
Income $50K - $74,999 23.4 24.5 105
Education Post Grad 23.5 29.8 127
Occupation Professional/
Managerial
32.7 36.4 111
Marital Status Married 68.4 65.8 96
Type of Residence Own a Residence 76 74.4 98
Purchased Online (last 30 days) Any Online Purchase 54.8 62 113
Length of Web Usage 5 years + 73.7 82.3 112
Access Frequency On Web Everyday 54 65.7 122

Source: @plan 2005 Fall Release



Advertising Opportunities | DEMOGRAPHICS | Advertising Specifications | Ad Products