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ADVENTURE is a mind-set, a lifestyle, and the guiding spirit of a new magazine from National Geographic. It's geared for a generation of active men and women who seek new and challenging ways to explore and experience the world. With awesome photography and a bold point of view, NATIONAL GEOGRAPHIC ADVENTURE connects readers with the most inspiring people and adventures of our day and guides them toward adventures for themselves, whatever their skill level.

REACH TODAY'S CHALLENGE SEEKERS
ADVENTURE is taking off! Now millions of men and women, especially a core group whom we've identified as "challenge seekers," are motivated to experience life in a bigger way—hiking, biking, camping, kayaking, and more. They're more active, upscale, and educated than average consumers. Reach them in the pages of NATIONAL GEOGRAPHIC ADVENTURE.

Premier Issue, April 1999

PROJECTED DEMOGRAPHIC PROFILE
Male/female ratio: 60/40
Median household income: U.S. $60,000
College graduates: 55 percent
Professional/managerial: 40 percent
Median age: 36

CIRCULATION: 1999 ISSUES
(APRIL, JUNE, SEPTEMBER, NOVEMBER)

Rate Base: 200,000 guaranteed
Newsstand: 65,000
Cover Price: U.S. $3.95
Subscription, Basic Rate: U.S. $12/6 issues
Frequency: 4 issues in 1999, 6 issues in 2000, 10 issues in 2001, 12 issues in 2003

RATES
4CB Page Rate U.S. $16,500
Charter discounts available: Advertise in all four issues in 1999 and receive 20 percent off your earned rate.

CLOSING DATES: 1999
(Issue date followed by standard close and material-due date)
April: February 1
June: April 1
September: July 1
November: September 1

PRODUCTION
For material specifications and special-unit closing dates, contact Jennifer Darnell at +1 202 775 6783 or e-mail jdarnell@ngs.org.
Digital advertising specifications can also be found at www.digitaladlab.com.

SALES OFFICES
New York
Chris Sachs, Publisher
Phone: +1 212 610 5500
Fax: +1 212 610 5505

Detroit
David Woodruff
Phone: +1 248 358 4360
Fax: + 1 248 358 2463

Chicago
Philip Reynolds
Phone: +1 312 467 1590
Fax: +1 312 467 9677

Atlanta
David Dempsey
Phone: +1 404 261 5400
Fax: +1 404 261 5404

South Central
Steve Edelman
4364 Glengary Dr
Atlanta, GA
Phone: +1 404 261 3120
Fax: +1 404 261 3363

Los Angeles
Ron Bottorff
Phone: +1 310 477 2177
Fax: +1 310 445 0892

Rocky Mountain States
Layne Middleton Burand
Phone: + 1 435 587 2231
Fax: + 1 435 587 2164

Hawaii
Kay Hampton
Phone: +1 808 395 0088
Fax: +1 808 395 5575

Canada
Chris Brown
Phone: +1 905 238 9228
Fax: +1 905 238 0834



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