ADVENTURE is a mind-set, a lifestyle, and the guiding spirit of a new magazine from National Geographic. It's geared for a generation of active men and women who seek new and challenging ways to explore and experience the world. With awesome photography and a bold point of view, NATIONAL GEOGRAPHIC ADVENTURE connects readers with the most inspiring people and adventures of our day and guides them toward adventures for themselves, whatever their skill level.

REACH TODAY'S CHALLENGE SEEKERS
ADVENTURE is taking off! Now millions of men and women, especially a core group whom we've identified as "challenge seekers," are motivated to experience life in a bigger way—hiking, biking, camping, kayaking, and more. They're more active, upscale, and educated than average consumers. Reach them in the pages of NATIONAL GEOGRAPHIC ADVENTURE.

Premier Issue, April 1999

PROJECTED DEMOGRAPHIC PROFILE
Male/female ratio: 60/40
Median household income: U.S. $60,000
College graduates: 55 percent
Professional/managerial: 40 percent
Median age: 36

CIRCULATION: 1999 ISSUES
(APRIL, JUNE, SEPTEMBER, NOVEMBER)
Rate Base: 200,000 guaranteed
Newsstand: 65,000
Cover Price: U.S. $3.95
Subscription, Basic Rate: U.S. $12/6 issues
Frequency: 4 issues in 1999, 6 issues in 2000, 10 issues in 2001, 12 issues in 2003

RATES
4CB Page Rate U.S. $16,500
Charter discounts available: Advertise in all four issues in 1999 and receive 20 percent off your earned rate.

CLOSING DATES: 1999
(Issue date followed by standard close and material-due date)
April: February 1
June: April 1
September: July 1
November: September 1

PRODUCTION
For material specifications and special-unit closing dates, contact Jennifer Darnell at +1 202 775 6783 or e-mail jdarnell@ngs.org.
Digital advertising specifications can also be found at www.digitaladlab.com.

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