NATIONAL GEOGRAPHIC ADVENTURE POSTS RECORD FIRST HALF OF 2001
Advertising Pages Up 16% Year-To-Date

NEW YORK—National Geographic Adventure magazine’s May/June issue (on newsstands May 1) will carry 83.5 advertising pages, up 6.3 percent over the same issue last year. The magazine has experienced a record-breaking first half of 2001, with 210 advertising pages and a 16 percent growth year-to-date, said Chris Sachs, vice president and publisher.

According to numbers filed with the Publishing Industry Bureau (PIB), Adventure is the only magazine reporting 2001 gains in the outdoors category.

“Given the current state of the economy, I am thrilled that the advertising community continues to embrace the editorial excellence and high-quality audience that Adventure magazine delivers, as witnessed by our double-digit gains in the first half of the year. Under the direction of Editor in Chief John Rasmus, National Geographic Adventure is the fastest-growing magazine in the adventure category, ” said Sachs.

Some of National Geographic Adventure’s new advertisers in the first half of 2001 are Audiovox, BMW Cars, Buck Knives, Dodge Stratus, Ex Officio, Garmin, Gatorade, Johnnie Walker Black, Lincoln Mountaineer, Mexicana Airlines, Powerbar, Saucony and Sportif.

Adventure was launched in spring 1999 as the National Geographic’s latest magazine for active, adventurous readers to expand the Society’s mission of exploration and discovery into the new century. Published six times a year, the magazine is available by subscription (800-NGS-LINE) and on newsstands in the United States ($3.95) and Canada ($5).

Adventure’s Web site is at www.nationalgeographic.com/adventure.

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April 2001