Photograph by Steve Winter
In February 2011 GEICO signed on as the Presenting National Sponsor of National Geographic Live, a series of live events around the U.S. and abroad that presents speakers, concerts, films, and more. As a National Geographic supporter, you could receive additional discounts on GEICO auto insurance.
GEICO has been a longtime advertiser through the National Geographic media assets, including the magazine and channel, and was able to leverage this relationship to extend their support to the National Geographic Mission Programs.
As well as the brand recognition that GEICO receives through all of the collateral materials and onsite at each of the venues in the U.S., their support of NG Live has provided GEICO with a platform to market their products and services to a wider audience of National Geographic supporters. GEICO is not only able to do this on-site at each venue but also through National Geographic marketing activities, including direct and electronic mail.
In addition to their sponsorship of NG Live, GEICO also provides support for other Mission Programs. Past efforts include the exhibition America I AM: The African American Imprint, featured at the National Geographic Museum in Washington, D.C., in spring of 2011, and the Evening of Exploration Gala supporting the National Geographic ocean conservation initiative.
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