Limiting these activities for the sake of keeping the Earth green, however, is rarely easy. Short-term emergencies caused by poverty and hunger often outweigh the longer-term demands of conservation in the political balance. In areas like Brazil and Indonesia, land is being stripped of its commercially valuable hardwood by powerful multinational business interests, often in collaboration with government officials.
Without a doubt, the cooperation of government and industry, along with efforts to mitigate the poverty that helps drive the destruction, are needed. Some advocate political activism and green consumerismbuying such products as recycled paper and boycotting others, such as hardwoods and hamburgers originating from ranches operating on land that once was rain forest.
Underlying such solutions is perhaps the most important first step toward halting the destruction of Earths forests and other green areas: heightening public awareness. Until more people know about the threats, the trees will continue to fall.