Brand Power

The National Geographic brand has resonated with consumers for over 120 years, providing an opportunity for licensees to generate revenues from sales of the magazines and books, as well as from advertising and commercial partnerships.

Our Licensing Model

National Geographic publishes around the world under a licensing model that provides the following assets to international partners:

TRADEMARK
The right to use the National Geographic proprietary name and trademarks in the territory.

COPYRIGHT
The right and license to translate National Geographic editorial content and associated cartographic materials.

EDITORIAL SUPPORT
A designated editorial department providing daily support to your local language edition.

Licensing Benefits

Our simple and cost-effective licensing model makes it easy for you to launch local language editions of our magazines and books in your country. Benefits include:

• Editorial training at National Geographic headquarters
• Marketing support and sharing of international best practices
• Biennial international marketing and editorial seminars attended by all licensees and hosted at National Geographic headquarters
• Additional revenue streams through ancillary products

Our Licensees

Our current partners include giants in the industry:


Abu Dhabi Media Company
Alma Littera
Amarin
Bonniers
Dogus
Editora Abril
Editorial Televisa
Four pi
Gruner+Jahr
Gruppo L'Espresso
Haixia Publishing


Maariv
Nikkei National Geographic
PT Gramedia
RBA Edipresse
Rokus Klett
Sanoma International
Summit Media
Touring Club Italiano
Trends IDG
YBM Si-sa

Nat Geo International Publishing