The National Geographic brand has resonated with consumers for over 120 years, providing an opportunity for licensees to generate revenues from sales of the magazines and books, as well as from advertising and commercial partnerships.
Our Licensing ModelNational Geographic publishes around the world under a licensing model that provides the following assets to international partners:
The right to use the National Geographic proprietary name and trademarks in the territory.
The right and license to translate National Geographic editorial content and associated cartographic materials.
A designated editorial department providing daily support to your local language edition.
Licensing BenefitsOur simple and cost-effective licensing model makes it easy for you to launch local language editions of our magazines and books in your country. Benefits include:
• Editorial training at National Geographic headquarters
• Marketing support and sharing of international best practices
• Biennial international marketing and editorial seminars attended by all licensees and hosted at National Geographic headquarters
• Additional revenue streams through ancillary products
Our LicenseesOur current partners include giants in the industry:
Nikkei National Geographic
Touring Club Italiano
Latest News from Nat Geo International PublishingIDG’s Boulder Publishing to Publish Local-Language Edition of National Geographic Magazine in Taiwan
Sanoma Media Ukraine to Launch Local-Language Edition of National Geographic Magazine in April
Qingdao Publishing Group to Launch National Geographic Kids in China
National Geographic Launches Local-Language Edition in Iran
National Geographic Launches Local-Language Editions in Latvia, Georgia, Mongolia