It's a little known fact; For nearly one third of the Earth's population, a Land Rover is the first automobile ever set eyes upon. The reason for this is simple: we go places others cannot. From Agadir to the Atacama, from Bogotá to Borneo, Land Rovers have seen more landscapes, met more people, explored more ground, and made more discoveries than any other vehicle on the planet. We’ve been there. It’s part of our innate passion for adventure. It's part of our belief in the importance of exploring this world of ours. And what a world it is.