Since the first issue of National Geographic was published in 1888, the magazine has had only nine full-time editors. Bill Allen assumed the post in 1995, following 25 years in various editorial capacities at the National Geographic Society. He served as the eighth Editor in Chief for ten years before retiring in 2004.

As the leader of one of the most trusted and widely distributed magazines in the world, Allen was responsible for steering the evolution of this American icon during a period of immense upheaval in the media and publishing worlds.

Drawing on his experience at the helm of National Geographic, Allen talks about the larger challenge that engaged him as Editor in Chief: how to keep the magazine relevant as a brand while covering current affairs, broadening environmental awareness, chronicling adventure, and offering an escape for the generations who have learned much of what they know about the world from the pages of National Geographic.

Managing Mad Geniuses
Learn how National Geographic supports, encourages, and challenges the many creative minds that pass through its doors. This illustrated presentation takes audiences behind the scenes to experience the thrill of the creative process at National Geographic. Allen traces a magazine story's progress from original concept to the mounting of an expedition through the stages of editing and finally publishing and printing.