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Traveler Fast Facts
All travel, All the time
National Geographic Traveler, the only magazine that covers all travel all the time, is number one in reaching frequent travelers who are passionate about experiencing the world. And because we devote nearly 90% of our editorial to the pursuit of leisure and cultural travel, 7.8 million-plus readers consult our pages for the latest in where to go, what to do and how to enjoy it best.
AUDIENCE PROFILE
We reach more readers than any other travel title!
· Total Adult Readership: 7,837,000. The largest travel title—vs. Travel & Leisure, Conde Nast Traveler, and Arthur Frommer's Budget Travel)
· Total Male Readership: 4,401,000 (56% of total) – more men than any other travel title
· Total Female Readership: 3,436,000 (44% of total) – more women than any other travel title
· Lowest Median Age of any travel title at 44.8 years. And the most readers among the travel books in almost EVERY major age break including: ages 18-24, 25-34, 35-54, 45-54, and 65+.
We reach more travelersthan any other travel title!
· More passport holders: 3.2 million
· More Foreign Vacations/past 3 years: 4.4 million
· More Domestic Vacations/past year: 7.2 million
· More Hotel Nights: 26+ Million
Low Duplication
77% of our readers do not readany of the other major travel publications
Source: MRI Spring 2007, 2006, Hall's Editorial 2006.
MERCHANDISING OPPORTUNITIES
National Geographic Traveler can provide advertisers with exciting and effective merchandising programs that no other magazine can offer.
Access to a community of responsive, active, travelers through:
· Travel Shows: National Geographic Traveler is a participant in many travel shows. We can leverage your product through our prominent presence at these multi-city events.
· Events at National Geographic Society headquarters with world -renowned photojournalists and explorers.
· Photography and travel writing seminars
· Film festivals
· National Geographic Visitor Centers and IMAX theatres
· Custom Events and Marketing Opportunities
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Center for Sustainable DestinationsLearn how to preserve the authenticity of the places you love.
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National Geographic Traveler Places of a Lifetime
Our guides lead you to the best in ten world-class cities with photo galleries, walking tours, and what to know before you go.
» Click Here
The National Geographic Traveler Reader Panel
Are you a real traveler? Someone who cares about authenticity? Who has a point of view about where we should travel—and how? Then tell us what you think and be eligible to win a trip to almost anywhere in the United States.
» Click Here
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