2009 Advertising Rates
National Advertising—North America Edition
Rate Base: 715,000
Cover
|
4th Cover |
2nd Cover |
3rd Cover |
| 1 Time: |
91,475 |
85,275 |
76,210 |
| 3 Times: |
87,815 |
81,865 |
73,160 |
| 6 Times: |
85,985 |
80,160 |
71,635 |
| 8 Times: |
84,155 |
78,455 |
70,115 |
| 12 Times: |
82,330 |
76,750 |
68,590 |
| 16 Times: |
80,500 |
75,040 |
67,065 |
| 24 Times: |
77,775 |
72,485 |
64,780 |
Four Color
|
Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
1/6 Page |
| 1 Time: |
72,580 |
56,025 |
41,590 |
28,880 |
19,365 |
| 3 Times: |
69,675 |
53,785 |
39,925 |
27,725 |
18,590 |
| 6 Times: |
68,225 |
52,665 |
39,095 |
27,145 |
18,205 |
| 8 Times: |
66,775 |
51,545 |
38,265 |
26,570 |
17,815 |
| 12 Times: |
65,320 |
50,425 |
37,430 |
25.990 |
17,430 |
| 16 Times: |
63,870 |
49,300 |
36,600 |
25,415 |
17,040 |
| 24 Times: |
61,695 |
47,620 |
35,350 |
24.550 |
16,460 |
Black & One Color
|
Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
1/6 Page |
| 1 Time: |
64,525 |
48,730 |
36,195 |
25,620 |
17,230 |
| 3 Times: |
61,945 |
46,780 |
34,745 |
24,595 |
16,540 |
| 6 Times: |
60,655 |
45,805 |
34,025 |
24,085 |
16,195 |
| 8 Times: |
59,365 |
44,830 |
33,300 |
23,570 |
15,850 |
| 12 Times: |
58,075 |
43,855 |
32,575 |
23,060 |
15,505 |
| 16 Times: |
56,780 |
42,880 |
31,850 |
22,545 |
15,160 |
| 24 Times: |
54,845 |
41,420 |
30,765 |
21,775 |
14,645 |
Black & White
|
Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
1/6 Page |
| 1 Time: |
54,435 |
43,055 |
32,065 |
22,150 |
13,325 |
| 3 Times: |
52,260 |
41,335 |
30,780 |
21,265 |
12,790 |
| 6 Times: |
51,170 |
40,470 |
30,140 |
20,820 |
12,525 |
| 8 Times: |
50,080 |
39,610 |
29,500 |
20,380 |
12,260 |
| 12 Times: |
48,990 |
38,750 |
28,860 |
19,935 |
11,995 |
| 16 Times: |
47,905 |
37,890 |
28,215 |
19,490 |
11,725 |
| 24 Times: |
46,270 |
36,595 |
27,255 |
18,830 |
11,325 |
1/2 Page may be horizontal or island
1/3 Page may be square or vertical
Destinations
|
4" Black & White |
| 1 Time: |
9,920 |
| 3 Times: |
9,525 |
| 6 Times: |
9,325 |
| 8 Times: |
9,125 |
| 12 Times: |
8,930 |
| 16 Times: |
8,730 |
| 24 Times: |
8,430 |
Note: All advertisements are accepted by the publisher on the representation of
the agency and the advertiser that both are authorized to publish and authorize
third parties to publish the entire contents of the advertisement, both in print versions of the publication and in any other media (including, but
not limited to, electronic online delivery and microfilm, microfiche, or
electronic archival reproductions and revisions of the publication).
|
