Advertising Specifications
Book Trim: 8" x 10 1/2", Perfect Bound, Web Offset
NON-BLEED:
| Non-Bleed (Width x Depth) |
Inches |
Millimeters |
| Page |
7 x 9 3/4 |
178 x 248 |
| Spread |
15 1/4 x 9 3/4 |
387 x 248 |
| 1/2 Horizontal Spread |
15 1/4 x 4 3/4 |
387 x 121 |
| 1/2 Horizontal Page |
7 x 4 3/4 |
178 x 121 |
| 1/2 Island |
4 5/8 x 7 1/8 |
118 x 181 |
| 2/3 Vertical |
4 5/8 x 9 3/4 |
118 x 248 |
| 1/3 Vertical |
2 1/4 x 9 3/4 |
57 x 248 |
| 1/3 Square |
4 5/8 x 4 3/4 |
118 x 121 |
| 1/6 Vertical |
2 1/4 x 4 3/4 |
57 x 121 |
| Destinations Ads |
2 1/4 x 4 |
57 x 102 |
BLEED:
| Bleed (width x depth) |
|
Bleed |
Trim |
Live |
| Page |
Inches
Millimeters |
8 1/4 x 10 3/4
210 x 273 |
8 x 10 1/2
203 x 267 |
7 3/8 x 9 3/4
187 x 248 |
| Spread* |
Inches
Millimeters |
16 1/4 x 10 3/4
412 x 273 |
16 x 10 1/2
406 x 267 |
15 1/2 x 9 3/4
394 x 248 |
| 1/2 Horizontal Spread** |
Inches
Millimeters |
16 1/4 x 5 3/8
412 x 136 |
16 x 5 1/8
406 x 130 |
15 1/2 x 4 3/8
394 x 111 |
| 2/3 Vertical** |
Inches
Millimeters |
5 7/16 x 10 3/4
138 x 273 |
5 3/16 x 10 1/2
132 x 267 |
4 7/16 x 9 3/4
113 x 248 |
| 1/2 Island |
Inches
Millimeters |
5 1/8 x 7 5/8
130 x 195 |
5 x
7 1/2
127 x 191 |
4 7/16 x 7 1/4
113 x 184 |
| 1/2 Horizontal** |
Inches
Millimeters |
8 1/4 x
5 1/4
210 x 133 |
8 x 5 1/8
203 x 130 |
7 3/8 x 4 3/8
187 x 111 |
| 1/3 Vertical** |
Inches
Millimeters |
3 1/8 x 10 3/4
79 x 273 |
2 7/8 x 10 1/2
73 x 267 |
2 1/8 x 9 3/4
54 x 248 |
| 1/3 Square** |
Inches
Millimeters |
5 1/8 x 5 1/4
130 x 133 |
5 x
5 1/8
127 x 130 |
4 1/8 x 4 1/8
105 x 105 |
* Spreads: For spreads bleeding across gutter, allow no safety for photographs. Please do not mirror image in gutter.
For body copy, allow 3/8" (10 mm) on each side of gutter.
For headlines, split copy at gutter between words or letters, and allow 3/8" (3 to 7mm) safety on each side of gutter.
** Fractional Bleed Ads: 1/8" (3mm) trimmed off all sides for balance.
2008 ADVERTISING CLOSING DATES
All orders and contracts should be addressed to your account manager.
| Issue Dates |
Standard Close and Material Due Dates |
On Sale Dates |
Special Units, Gatefolds,
Paper Orders |
Insert Due Dates |
January/
February 2008
|
November 2 |
December 25 |
October 13 |
November 23 |
March
2008 |
December 28 |
February 19 |
December 8 |
January 17 |
April
2008 |
February 1 |
March 25 |
January 12 |
February 21 |
May/June
2008 |
March 14 |
May 6 |
February 23 |
April 3 |
July/August
2008 |
May 2 |
June 24 |
April 13 |
May 22 |
September
2008 |
June 27 |
August 19 |
June 15 |
July 17 |
| October 2008 |
August 1 |
September 23 |
July 20 |
August 21 |
November/
December
2008 |
September 12 |
November 4 |
August 31 |
October 2 |
Material/Production Inquiries
Callie Norton
Advertising Production Manager
1145 17th Street NW
Washington, D.C. 20036
Phone: +1 202 775 6170
Fax: +1 202 828 5658
cnorton@ngs.org
Material Delivery-Please address inquiries to Adv. Prod. Mgr.
Quad Imaging
Attn: Julie Alf
N63 W23075 Main Street
Sussex, Wisconsin 53089
+1 414 566 7131
DIGITAL ADVERTISING SPECIFICATIONS
MEDIA
High-End Formatted Options
Scitex RMX Optical and UFS Optical
ISO9660 CD-ROM
Mac/PC Formatted Options
CD-ROM
DATA FORMATS: National Geographic Traveler no longer acceps native desktop file formats.
Media Labeling Requirements
Agency and Contact Name
Phone Number
Ad Number/Name and list of Contents
Vendor Contact
Return Address (for return of material)
PROOFS
Content and Position Proofs
Supply 2 contract quality copy proofs matching each digital file with media.
Proofs must be provided at 100% size.
Color Calibration
SWOP Standards. Please visit http://www.swop.org/certification/certmfg.asp for a complete, up-to-date listing of SWOP-approved color proofs.
Use SWOP calibration control guide.
Proofs should contain a full color bar (like the GATF or Brunner strips) with dot gain, solids, overprints, and tints.
The solid color patches should be within +/- .05 of a current SWOP standard reference.
Please note that National Geographic Traveler is printed computer-to-plate.
DATA FORMATS
High End File Format Options
TIFF/IT-P1 (FP, CT, LW). You may send an HC file instead of a LW file, but not both
Scitex: Native (CT, LW, and FLYT), Handshake (CT and LW)
Resolution:
Require LW files at 72 resolution (dots per mm)
Require CT files at 12 resolution (dots per mm)
Offset: 0.0 offset preferred
Desktop File Formats:
PDF/x-la. For instructions on how to create a file compatible with your version of Acrobat, please log on to http://www.quadarm.com/publisher_sites/traveler/ps.asp
National Geographic Traveler no longer accepts desktop (native) file formats.
MISCELLANEOUS INSTRUCTIONS/STANDARDS
Desktop Instructions
Build pages to trim size and extend bleed beyond page edge.
Use stylized fonts and do not apply style attributes to basic fonts.
All elements must be at 100% size.
Avoid rotation and cropping of images in layout program.
Include all fonts, images/scans, and logos/artwork.
Resolution: Continuous tone rastered images should be at 2x the line screen or greater. (300 or greater is hi-res for 133-line screen.) Bitmap files should be at 1000 DPI or higher.
Do not nest EPS files in other EPS files.
All images/scans must be in CMYK mode for 4C ads.
All images/scans must be in Grayscale mode for B&W ads.
Font information should include manufacturer, font name, and version.
Four-color solids should not exceed SWOP density of 300%.
Additional Instructions
Supply one composite LW and CT per ad.
Ad image area should be no more than trim plus bleed.
Black text should be merged with the LW file.
Use 150 line screen on all files.
FILM/LINE SCREEN
Please note: National Geographic Traveler is printed computer-to-plate.
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