Fast Facts | Ad Specifications | Sales Offices | Rates

Advertising Specifications

Book Trim: 8" x 10 1/2", Perfect Bound, Web Offset

NON-BLEED:

BLEED:

* Spreads: For spreads bleeding across gutter, allow no safety for photographs. Please do not mirror image in gutter.
For body copy, allow 3/8" (10 mm) on each side of gutter.
For headlines, split copy at gutter between words or letters, and allow 3/8" (3 to 7mm) safety on each side of gutter.
** Fractional Bleed Ads: 1/8" (3mm) trimmed off all sides for balance. 

2005 ADVERTISING CLOSING DATES

All orders and contracts should be addressed to your account manager.

Material/Production Inquiries
Callie Norton
Advertising Production Manager
1145 17th Street NW
Washington, D.C. 20036
Phone: +1 202 775 6170
Fax: +1 202 828 5658
cnorton@ngs.org

Material Delivery
Quad Imaging
Attn: Julie Alf
N63 W23075 Main Street
Sussex, Wisconsin 53089
+1 414 566 7131

DIGITAL ADVERTISING SPECIFICATIONS

MEDIA
High-End Formatted Options
Scitex RMX Optical
Scitex UFS Optical
ISO9660 CD-ROM

Mac/PC Formatted Options
CD-ROM
100 Mb Zip

Media Labeling Requirements
Agency and Contact Name
Phone Number
Ad Number/Name and list of Contents
Vendor Contact
Return Address (for return of material)

PROOFS
Content and Position Proofs
Supply 2 contract quality copy proofs matching each digital file with media.
Proofs must be provided at 100% size.

Color Calibration
SWOP Standards. Please visit www.swop.org/certification.html#cert for a complete, up-to-date listing of SWOP-approved color proofs.
Proofs should contain a full color bar (like the GATF or Brunner strips) with dot gain, solids, overprints, and tints.
The solid color patches should be within +/- .05 of a current SWOP standard reference.

DATA FORMATS
High End File Format Options
TIFF/IT-P1 (FP, CT, LW)
Scitex: Native (CT, LW, and FLYT), Handshake (CT and LW)
Resolution:
Require LW files at 72 resolution (dots per mm)
Require CT files at 12 resolution (dots per mm)
Offset: 0.0 offset preferred

Desktop File Formats:
PDF/x-la. For instructions on how to create a file compatible with your version of Acrobat, please log on to www.quadarm.com/ps/main.asp
Quark XPress
Postscript (4/c composite)
Resolution: Continuous tone rastered images should be at 2x the line screen or greater. (300 or greater is hi-res for 150-line screen.) Bitmap files should be at 1000 DPI or higher.

Desktop Element Formats:
Images/Scans - TIFF, DCS, EPS, or Scitex Handshake CT
Fonts - Postscript
Logos/Artwork - EPS

MISCELLANEOUS INSTRUCTIONS/STANDARDS
Desktop Instructions
Build pages to trim size and extend bleed beyond page edge.
Use stylized fonts and do not apply style attributes to basic fonts.
All elements must be at 100% size.
Avoid rotation and cropping of images in layout program.
Include all fonts, images/scans, and logos/artwork.
Do not nest EPS files in other EPS files.
All images/scans must be in CMYK mode for 4C ads.
All images/scans must be in Grayscale mode for B&W ads.
Font information should include manufacturer, font name, and version.
Four-color solids should not exceed SWOP density of 300%.
Supply Flight Check Collect, Quark “Collect for Output,” or similar reports.

Additional Instructions
Supply one composite LW and CT per ad.
Ad image area should be no more than trim plus bleed.
Black text should be merged with the LW file.

FILM/LINE SCREEN
Please note: National Geographic Traveler is printed computer-to-plate. Digital materials are preferred. However, if film is your only option, we will accept right reading, emulsion side up, negatives with 150-line screen. Please provide two match prints (or veloxes for black and white ads) produced from the film provided to us. All film will be copy dot scanned.

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Fast Facts | Ad Specifications | Sales Offices | Rates