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Traveler Fast Facts

National Geographic Traveler is the world's most widely read travel magazine. In every issue, Traveler takes 5.7 million readers on thrilling journeys to the world’s “must-see” destinations. For the well-traveled who seek the ultimate travel experience, Traveler offers an inside look at faraway places—and practical information and an insider perspective to help you get there.

EDITORIAL

National Geographic Traveler marries the tradition, experience, and knowledge of the National Geographic Society with a modern emphasis of serving the 21st-century traveler. We give readers more of what they want in a travel magazine:

More “insider” perspective

More emphasis on travel essentials

More expert insight

More storytelling from the world’s finest writers

More arresting pictures from the top photographers

All of this in a magazine that inspires readers to get up and go. All of this from an organization that has been traveling the globe for more than 110 years.

Nobody Knows This World Better

AUDIENCE PROFILE

• Total Adult Readership: 5,327,000 (largest travel title—vs. Travel & Leisure, Conde Nast Traveler, and Arthur Frommer's Budget Travel)


• Total Male Readership: 2,883,000 (54% of total)


• Total Female Readership: 2,444,000 (46% of total)


• We reach more adult readers ages 18-24, 25-34, 35-54, 55-64, and 65+ than any other major travel publication (see above)


• Median age 44.3 years (youngest among the major travel titles—see above)


• Average household income: $78,385 U.S. (Source: MRI Spring 2004)


• Average individual earned income: $50,105 U.S.


• 70% of our readership has attended or graduated college or better


• 69% are employed (full or part time)


• 74% of our readership does not read one of the other major travel publications

Source: MRI Spring 2004

MERCHANDISING OPPORTUNITIES

Traveler can provide advertisers with exciting and effective merchandising programs that no other magazine can offer.

• Events at National Geographic Society headquarters
• National Geographic Society photojournalists and explorers as guest speakers
• Exposure at National Geographic Society IMAX theatres
• Exclusive National Geographic Society branded travel-related products
• Online sponsorships

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