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Fast Facts | Ad Specifications | Sales Offices | Rates
2005 Advertising Rates
National Advertising—North America Edition
Rate Base: 715,000
Cover
| 4th Cover | 2nd Cover | 3rd Cover |
| 1 Time: |
73,495 |
68,515 |
61,230 |
| 3 Times: |
70,555 |
65,775 |
58,780 |
| 6 Times: |
69,085 |
64,405 |
57,555 |
| 8 Times: |
67,615 |
63,035 |
56,330 |
| 12 Times: |
66,145 |
61,665 |
55,105 |
| 16 Times: |
64,675 |
60,295 |
53,880 |
| 24 Times: |
62,470 |
58,240 |
52,045 |
Four Color
|
Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
1/6 Page |
| 1 Time: |
58,315 |
45,015 |
33,415 |
23,205 |
15,560 |
| 3 Times: |
55,980 |
43,215 |
32,080 |
22,275 |
14,940 |
| 6 Times: |
54,815 |
42,315 |
31,410 |
21,815 |
14,625 |
| 8 Times: |
53,650 |
41,415 |
31,410 |
21,350 |
14,315 |
| 12 Times: |
52,485 |
40,515 |
30,075 |
20,885 |
14,005 |
| 16 Times: |
51,315 |
39,615 |
29,405 |
20,420 |
13,695 |
| 24 Times: |
49,570 |
38,265 |
28,405 |
19,725 |
13,225 |
Black & One Color
|
Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
1/6 Page |
| 1 Time: |
51,840 |
39,155 |
29,080 |
20,585 |
13,845 |
| 3 Times: |
49,765 |
37,590 |
27,915 |
19,760 |
13,290 |
| 6 Times: |
48,730 |
36,805 |
27,335 |
19,350 |
13,015 |
| 8 Times: |
47,695 |
36,025 |
26,755 |
18,940 |
12,735 |
| 12 Times: |
46,655 |
35,240 |
26,170 |
18,525 |
12,460 |
| 16 Times: |
45,620 |
34,455 |
25,590 |
18,115 |
12,185 |
| 24 Times: |
44,065 |
33,280 |
24,720 |
17,495 |
11,770 |
Black & White
|
Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
1/6 Page |
| 1 Time: |
43,735 |
34,590 |
25,765 |
17,800 |
10,705 |
| 3 Times: |
41,985 |
33,205 |
24,735 |
17,090 |
10,275 |
| 6 Times: |
41,110 |
32,515 |
24,220 |
16,730 |
10,065 |
| 8 Times: |
40,235 |
31,825 |
23,705 |
16,375 |
9,850 |
| 12 Times: |
39,360 |
31,130 |
23,190 |
16,020 |
9,635 |
| 16 Times: |
38,485 |
30,440 |
22,675 |
15,665 |
9,420 |
| 24 Times: |
37,175 |
29,400 |
21,900 |
15,130 |
9,100 |
1/2 Page may be horizontal or island
1/3 Page may be square or vertical
Destinations
|
4" Black & White |
| 1 Time: | 7,970 |
| 3 Times: | 7,650 |
| 6 Times: | 7,490 |
| 8 Times: | 7,330 |
| 12 Times: | 7,175 |
| 16 Times: | 7,015 |
| 24 Times: | 6,775 |
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Fast Facts | Ad Specifications | Sales Offices | Rates
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