Washington, D.C., July 27, 1998
Not only does the National Geographic Channel have award-winning programming; it has
award-winning graphics and image campaigns as well. The Channel, only 10 months old,
is honored to have won awards at three major design competitions. The National
Geographic Channel’s identity package is comprised of both on-air and print and was
created with the collaboration of National Geographic Channels Worldwide’s creative team,
PMcD Design, Elias Associates Inc, and Air Force One.
At Promax in Toronto, the National Geographic Channel won a Gold Award for
International Brand Campaign and a Silver Award for Promotional Animation. The
animation consists of computer-generated rotoscopes of a polar bear, hummingbird, kayak,
and ants, moving through the yellow border. Bob English, Creative Director at Lee Hunt
Associates in New York, called the National Geographic Channel’s creative package, “a
classic for the future.” He went on to say, “It (PMcD’s design) not only uses the superb
footage available without resorting to multi-layering but also brands the footage clearly as
National Geographic.”
At the Broadcast Design Awards, also held in Toronto, the National Geographic Channel’s
identity package was lauded with 24 Silver and Bronze Awards in both on-air and print
categories.
Thirdly, CTAM held its awards ceremony in Chicago as part of its national marketing
summit. Here, the National Geographic Channel won top recognition—a Gold Mark
Award for International Distributors/Programmers, Image/Awareness Campaign.
Said Mary Hicks, Creative Director, National Geographic Channels Worldwide, “The
exciting and distinctive look of this package has been achieved because of a great team.
Congratulations goes out to Patrick McDonough and his design team, Elias Associates Inc,
and Air Force One for their work on the Channel’s graphics and image campaigns.”
Sandy McGovern, President of National Geographic Channels Worldwide, said, “National
Geographic prides itself on its visual imagery and in this campaign we have successfully
wed National Geographic’s unique images and its signature yellow border. I am proud
that the National Geographic Channel’s identity package was singled out for high
achievement in these prestigious design competitions, particularly since the Channel is only
10 months old.”
Contact:
Elizabeth Hillman, National Geographic Channels Worldwide
+1 202 775 6712
