
{
    "video": {
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        "description": "<p>The scent-detecting area of a grizzly bear's nose is a hundred times larger than a human's. A grizzly can zero in on the smell of food a mile away, from rotting carcasses to vulnerable young elk.</p>", 
        "is_us_only": "false", 
        "title": "World's Deadliest: Grizzly Hunts With Nose", 
        "url": "http://video.nationalgeographic.com/video/animals/mammals-animals/bears-and-pandas/deadliest-grizzly-smell/", 
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        "allowUserEmbed": "True", 
        "related": {
            "link": [
                {
                    "url": "http://animals.nationalgeographic.com/animals/mammals/grizzly-bear/", 
                    "name": "Grizzly Bear Animal Profile"
                }
            ]
        }, 
        "credit": "National Geographic", 
        "smil": "http://video.nationalgeographic.com/video/player/data/xml/deadliest-grizzly-smell.smil", 
        "country_code_allow_list": [], 
        "HTML5src": "/video/player/media-mp4/deadliest-grizzly-smell/mp4/variant-playlist.m3u8", 
        "still": "http://video.nationalgeographic.com/exposure/core_media/ngphoto/image/58613_0_616x346.jpg", 
        "transcript": "<p>The grizzly bear is widely known as one of the most massive...and ferocious...predators in the natural world.</p><p>It may also have one of the most powerful senses of smell on Earth.</p><p>The scent-detecting area of a grizzly's nose is 100 times larger than a human's.</p><p>And it bristles with over a billion receptor cells...connected to over 10 million nerve cells...sending scent-powered shockwaves to the brain.</p><p>It is believed that these bears can smell other bears...trash... or even a rotting animal's carcass in the lean days of winter...from more than a mile away.</p><p>It's that super-powered nose that keeps the grizzly bear alive when a good meal is just a bit harder to come by.</p><p>Elk are an occasional meal. With young ones, just after birth, odors can be particularly strong.</p><p>It's just a matter of time before the young elk slips up.</p><p>The chase yields an important meal for this grizzly bear family...something that can be even harder to come by in the leanest days of the grizzly bear lifecycle.</p><p>Thanks to one of the strongest noses on the planet.</p>", 
        "id": "deadliest-grizzly-smell"
    }
}
