Are You Ready
to ACTIVATE Change?

REAL CHANGE CAN START WITH YOU

National Geographic and Procter & Gamble are partnering to raise awareness about extreme poverty, inequality and sustainability to mobilize global citizens to drive meaningful and lasting change. The partnership centers around a six-part documentary series co-produced by Global Citizen and RadicalMedia.

Each episode delves into a different issue connected to the root causes of extreme poverty, following a specific Global Citizen campaign and the organizers, amplifiers, grassroots activists, action takers and people whose lives are being changed. Episode topics include eradicating extreme poverty, ending cash bail, breaking down barriers to girls’ education, funding education for displaced children, ending plastic pollution and helping solve the water crisis.

ACTIVATE will take audiences from the Global Citizen Festival stages to the front lines of change around the world while spotlighting real-time efforts to address issues related to extreme poverty. Through the eyes of activists including Hugh Jackman, Priyanka Chopra Jonas, Becky G, Usher, Common, Rachel Brosnahan, Gayle King, Bonang Matheba, Pharrell Williams, Darren Criss and Uzo Aduba, and told through the iconic storytelling lens of National Geographic, viewers will hear the stories, meet the people and witness firsthand the work that is being done to combat extreme poverty and inspire a global movement.

ACTIVATE is creating meaningful change by inspiring and empowering concerned citizens all over the world.