Education Cannot Wait

Emmy Award-winning actor Rachel Brosnahan teams up with Global Citizen and travels to the border of Peru to see what happens to children’s education during conflicts and natural disasters. After an emotional experience with displaced families, Brosnahan and Global Citizen return to the U.S., where they urge Ireland, the U.K. and the U.S. to pledge millions to Education Cannot Wait, a global fund for education during crises. Experts describe the disproportionate impact that natural disasters and conflict have on developing countries and ways people and brands around the world, like Tide, are providing effective relief during emergencies.

The EDUCATION CANNOT WAIT episode aired on September 19, 2019.


When disaster strikes, hope comes in clean clothes

P&G is supporting families in crisis from natural disasters, homelessness, and poverty by doing what a great friend would do: their laundry.


After Hurricane Harvey hit the Houston area, P&G and partner organizations helped give affected people access to meaningful necessities and comforts.

After a disaster strikes, affected people often lack the simplest comforts of home. Providing their basic needs can help restore their hope at a critical time.

About Tide

Tide is not just a product; it’s a promise. It’s not just any laundry detergent; it’s one that renews clothes and the stories they tell. It’s strong in stain removal, but gentle on clothes. For more than 70 years, Tide has set the highest standards for laundry care. Whether your laundry challenges manifest as stains, odors, or soiling, Tide can help with all your laundry needs. Tide also brings hope into the world through the Tide Loads of Hope program. We are there for our friends in times of crisis washing their laundry to provide a sense of hope and normalcy. Through our Tide Loads of Hope program, we have provided thousands of families in need with clean and fresh laundry.

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Since 2016, Global Citizen has been campaigning on Disaster Relief. Conflict and crisis around the world are putting our future at risk and 75 million children out of school, and educating and empowering the poorest and most at-risk children today is key to achieving the Global Goals. We have made great strides to support education in emergencies, but we still need to campaign to support Education Cannot Wait’s effort to raise $1.8B by 2021 for kids affected by emergencies. Here is how you can get involved - go to and take action on Disaster Relief to ensure every child, no matter their circumstances, can get an education.

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