Big Cats Wild for Calvin Klein Cologne?

Bronx Zoo cheetahs are attracted to Calvin Klein's "Obsession for Men," which scientists have tested to lure wild big cats close to camera traps. Video.

Wildlife Conservation Society researchers at the Bronx Zoo found that captive cheetahs were attracted to Calvin Klein's "Obsession for Men" fragrance. That and other scents were tested in the wild to see if big cats would approach camera traps used for behavioral studies.

© 2010 National Geographic; video courtesy WCS

Scientists have discovered a few big cats in captivity have an 'obsession' for a well-known men's cologne.

A study conducted at the Wildlife Conservation Society's Bronx Zoo indicated that among a number of perfumes and colognes tested, Calvin Klein's "Obsession for Men" was the top choice of interest to the two cheetahs at the zoo.

Other fragrances were tested with some other big cats at the zoo.

SOUNDBITE: Pat Thomas, General Curator, Wildlife Conservation Society's

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