In today's economy, disposability has been normalized and almost everything has become "disposable." We take, make, and waste—a linear economy—and it is contributing to major global challenges such as climate change, biodiversity collapse, and pollution.
The Ellen MacArthur Foundation was launched in 2010 with the aim of accelerating the transition away from this linear model toward a circular economy. In the circular economy, we design out waste and pollution, keep products and materials in use, and regenerate the natural world. It provides a response to global challenges while generating long-term economic benefits.
Since its creation, the Ellen MacArthur Foundation has emerged as a global thought leader, putting the circular economy at the heart of business strategy and on the agenda of policymakers around the world.