Will plant-based meat ever satisfy America’s hunger for the real deal?

Meatless cuisines successfully feed much of the world. But in the U.S., meat is chargrilled into the national psyche.

The portobellos strike my Le Creuset pan with a sizzle. Leeks, onions, and carrots go in next, along with a full bottle of California Cabernet. After hours of braising, I reduce the burgundy slurry to syrup, which I spoon over the mushrooms again and again until they’re glazed like an ube doughnut.

Because chef Thomas Keller’s braised short ribs was my favorite meat dish, I felt confident adapting the recipe with portobellos for my first vegan Thanksgiving. But as I placed the mushrooms onto the plates of my guests—some of my closest relatives—I already sensed that I’d made a mistake. The portobellos had turned the unappealing color of organ meat. As I sliced in, they didn’t taste

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