OKAVANGO ETERNAL: PROTECTING A NATURAL WONDER

A multi-year enterprise partnership addressing one of the most critical conservation challenges in Africa: protecting the source waters of the Okavango Delta and the lives & livelihoods they support.
Photograph by Kostadin Luchansky

THE BRIEF

To raise awareness of De Beers’ sustainability initiative ‘Building Forever’, which seeks to ensure all their activities leave a positive lasting legacy, by introducing global audiences the newly launched impact partnership with the National Geographic Okavango Wilderness Project - one of the largest conservation projects in Africa. Leveraging the power of National Geographic storytelling to highlight the importance in protecting the Okavango and the wildlife and communities that rely on it; as well as shifting brand perceptions, inspiring conscious consumers and building trust with the De Beers brand.

Photograph by Kostadin Luchansky

SOLUTION

Launching a strategic content and storytelling platform ‘Okavango Eternal’ with a dedicated digital HQ housing an ever-evolving series of content chapters that explore the key challenges and the partnerships’ commitments in protecting one of Africa’s greatest natural treasures. Through compelling custom videos, photo galleries, written articles and interactive experiences; Nat Geo continues to distribute and amplify these unique assets across the full digital ecosystem, with global organic social promotion and paid amplification.

Photograph by Anand Varma

EXPLORE MORE.

Photograph by Chris Boyes

GET IN TOUCH

Interested in working with National Geographic? Please reach out to Chris O'Neill at Chris.ONeill@natgeo.com.

PHOTOGRAPH BY CHRIS BOYES