Sergio Coimbra

Writer

Sergio Coimbra helped launch and served as the first Editor-in-Chief of the Portuguese edition of National Geographic magazine. He was born in Mozambique, a former Portuguese territory, then moved with his family to Portugal while still a boy. He began his journalism career traveling extensively in Europe and Africa and covering hard-news stories such as the siege of Sarajevo, the “troubles” in Northern Ireland, and the war of independence of Eritrea from Ethiopia. Sergio went on to become the Editor-in-Chief of Portugal’s leading travel magazine, where he explored the beauty and wonders of our world. In 2000, he was named the Director of National Geographic Portugal. In this role, he helped internationalize National Geographic’s Explorers Program, launched a Portuguese version of the National Geographic Bee, and encouraged other endeavors to promote a better understanding of the planet. In 2005, Sergio set off on his own voyage of discovery within Portugal to deepen his understanding of his country’s cultural and geographical resources. The result of the trip was his book Passeios com o Moby—literally Travels with Moby. In this tribute to John Steinbeck’s classic Travels with Charlie, he compares the Portugal he experienced at 12 with the country today. Sergio is a member of Sociedade Geografia de Lisboa, the guardian of historical documents from the Portuguese Age of Discovery and its overseas territories, and of Real Associacao de Lisboa, an institution that promotes and preserves Portugal’s heritage.