Flower seller's booth filled with yellow, orange, and pink flowers

How the soulful marigold became an icon, from Mexico to India

See our photographers' best images of the flowers, which abound at events as diverse as Diwali and the Day of the Dead.

Marigolds in hues of orange, yellow, and red spill across the table that flower sellers set up  in the streets of Jaipur, Rajasthan, India. These vibrant flowers can be spotted across India during festival times—and play an equally important role in Mexico's Day of the Dead.
Photograph by Matthieu Paley, Nat Geo Image Collection

It’s the time of year for marigolds. In homes across India and its diaspora, garlands of the fiery orange-and-yellow flowers adorn doorways and holiday tables in honor of Diwali, the five-day festival of lights that takes place each fall.

And as November 1 approaches, bouquets of marigolds also begin to appear in homes throughout Mexico and Central America. Called the flor de muerto, these flowers figure prominently in traditional Day of the Dead celebrations each year—a cheerful flower that reminds observers of the brevity of life while they honor  loved ones who have passed.

Native to the Americas, marigolds have played an important ceremonial role in Mexico since pre-Columbian times—beginning with the Nahua, who believed the blooms were a

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