What can we learn by looking at the mobile data of a family preparing for the birth of a baby?
The arrival of a baby affects family members differently.
Including the data from some extended family members made it harder to see what was happening within the nuclear family.
If the data wasn't connected to the baby, it proved irrelevant.
Compare this visualization, where the pink lines represent an aunt's data...
With this map, where the aunt's data is removed.
(Without the aunt's data, it's easier to see that everyone else's locations overlapped.)
On the map, you can always guess where the baby is at any given time, even though the baby had no mobile data to collect.
In other words, even if you're just born, it's impossible to be "data-less".
You know very little about the actual day of your birth.
This is the map of a baby's first weeks of life, seen through the data of their family.
What would yours looks like?
See the Map