PLANET OR PLASTIC?

Every year, more than 20 billion plastic bottles end up polluting our planet. It's a problem that will last for generations - but it's something you can help change today. By simply switching to Brita, you can replace up to 1,800 plastic water bottles in a single year.*

TAKE THE PLEDGE

ARE YOU
PRO-PLANET?

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Changing Perspectives

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Journey of a Bottle

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Rio Grande River

There are simple steps we can take to make big changes every day, like using filtered water instead of bottled. Follow the journey a bottle of water actually takes (hint: it’s not what you might think). Plus, watch National Geographic photographer Pete McBride and professional surfer and environmentalist Rob Machado share how breaking our reliance on single-use plastic can have a positive impact.

WHY BRITA?

More and more people are seeing the effects of plastic waste and working to be part of change for the better. And breaking your bottled water habit is one of the easiest steps you can take. Because with Brita, you get great-tasting filtered water, without all the waste of bottles.

9%

Only 9% of plastic waste is recycled. 2,000 plastic bottles are used every second.

2050

It's estimated that, by weight, there could be more plastic than fish in the ocean by 2050, if recent trends continue.**

1,800

In one year you can save 1,800 disposable bottles from landfills and oceans with just 2 Brita Longlast filters.

LEARN MORE

WHERE TO BUY

See where you can purchase a BRITA filter or BRITA water bottle to help further your pledge.

*Standard 16.9 oz bottles **The estimate is based on the assumption that recent trends for plastic production and waste, as well as fish stock levels, will continue. This is a comparison based on total weight and not individual bits of trash and fish.