When does an everyday errand become a life-changing act of kindness? When a simple packaged good purchase helps bring clean drinking water to children, families, and communities that desperately need it; when “1=1” means that consumers can help support a global cause initiative that’s changing lives.

The P&G Children’s Safe Drinking Water Program 1 purchase = 1 liter campaign with Walmart International, to be featured in 14 countries outside the U.S., offers consumers a way to help provide a life-sustaining resource for communities all over the world. The campaign’s simple premise, “1 purchase = 1 liter of clean water” enables shoppers to contribute to United Nations Sustainable Development Goal #6, which aims to ensure clean water and sanitation for all. This