Proximity Goes Platinum

The Proximity Hotel in Greensboro, North Carolina

A few months ago, we ran this fantastic video, produced by former researcher Alison Ogden and NG Channel Advanced Media Producer Chris Keener about the opening of the Proximity Hotel in Greensboro, North Carolina. At the time, Alison interviewed hotel manager Dennis Quaintance about the steps he was taking to make the hotel achieve LEED platinum status for sustainable building design (recycled building materials, solar panels, and even waterless urinals were among the more inspired design elements). So we were pleased to hear that the U.S. Green Building Council recently awarded the platinum rating to the hotel, making it one of the greenest buildings in the country, and the first building in the hospitality industry to receive the platinum status.

This coincides well with a recent TripAdvisor survey, which found that Americans are increasingly interested in choosing green lodging options (and sustainable travel in general, in fact). So message to hotels: it’s a smart idea to go green, let’s see more of it soon.

Photo: courtesy of the Proximity Hotel

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