SLOW UP IN SCOTLAND
Our campaign focused on three interwoven themes; for slow travel Michael George headed to the Scottish Borders where he featured in a hero film for YouTube, as well as capturing stills and writing; for community tourism his photo essay explored rewilding efforts and community culture in the region of Badenoch; and for lesser-known places we curated an immersive gallery of images from across Scotland, showcasing little known views and perspectives. Content was distributed across our digital and social networks including YouTube pre-roll, organic Instagram stories and Facebook video.
GET IN TOUCH
Interested in working with National Geographic? Please reach out to Charlotte Ford at Charlotte.Ford@disney.com.