National Geographic Traveler
All travel, All the time
 



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Mission Statement

National Geographic Traveler: Who We Are


National Geographic Traveler is the world's most widely read travel magazine. It championed sustainable travel before it was cool and, eight times annually, celebrates journeys that are about place, experience, culture, authenticity, living like the locals, and great photography. It makes a distinction between tourism and travel, and stresses inquisitive not acquisitive trips. It employs storytelling and you-are-there photography to inspire readers to pick up and go. And, with the theme of "All Travel, All the Time," it eschews fashion and fluff in favor of articles that offer a strong sense of place, inspiring narratives that make readers take trips, and solid service information to help them plan those trips.


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Our Picks

Center for Sustainable Destinations

Learn how to preserve the authenticity of the places you love.

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The National Geographic Traveler Reader Panel

Are you a real traveler? Someone who cares about authenticity? Who has a point of view about where we should travel—and how? Then tell us what you think and be eligible to win a trip to almost anywhere in the United States.

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National Geographic's Environment Site
Find out the latest environmental news, get eco-friendly tips, and download photos and wallpapers.

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