Water covers 70 percent of our planet but less that 2 percent of it is fresh and accessible—a limited supply that’s dwindling. With reports pointing to a major water crisis within the next few decades, National Geographic investigated where our water goes, and what we can do to save it.
An award-winning photographer, Brent travels the globe on assignment for an average of ten months a year. More and more his work focusses on the state of our planet, particularly sustainability, the natural world and humanitarian issues. Brent’s images in this campaign highlight the still-tenuous relationship his home of South Africa has with its freshwater supply.
Charlie is a wildlife photographer and fellow of the National Geographic society who’s work specializes in conservation—particularly the ongoing conflict between humans and nature. Now based in America, Charlie travelled back to the UK where his images for this campaign dispel the myth that Great Britain has more water than it could use.
A prolific storyteller, Erika’s photography and essays paint a vivid picture of cultures that maintain an equilibrium with nature. Her stories for National Geographic include following the Sàmi reindeer herders across the Scandinavian Arctic. In this campaign she has journeyed to discover why some of the wettest states are signifying future water shortages in America.
Gabriele is a Tuscan photographer who crafts detailed photography portraits of people around the world be capturing their quirks and peculiarities—most recently, documenting the effects of the Covid-19 lockdown on the citizens of Milan. In this campaign, Gabriele returned to Italy to investigate how experts and locals are adapting to the looming threat of water shortages.
Reflected in his work for publications such as NewsWeek, CNN, Financial Times, and National Geographic Magazine, Spanish photographer Aitor Lara’s work focusses on social identity and humanitarian plights. Keen to understand what it might be like to live in a future governed by water restrictions, Aitor travelled back to Spain to investigate a potential life on 25 liters.
German wildlife and conservation photojournalist Florian Schulz has dedicated his life to documenting the last wild places on the earth. Lately his work has focussed on the Arctic, one of the earths most threatened ecosystems, but for his assignment into water, Florian returned to Germany to see how his water-savvy nation can ensure they continue to enjoy a plentiful supply.
An Australian-born photojournalist, Adam Ferguson works internationally exploring the nature of human conflict, with a particular focus on civilians caught in the midst of the fighting. Now Adam has turned his investigative lens on the delicate relationship that Australia has with its water.
Born in France but rarely in one place for very long, Matthieu travels the world for National Geographic Magazine, focussing his photography work on issues related to cultures and the environment. With his native home increasingly threatened with water scarcity, Matthieu returned to find out what can be done about it.
