Pure Michigan:
Reimagined
Celebrating 20 years of iconic storytelling
For 20 years, Pure Michigan has welcomed the world to discover the beauty and spirit of the Great Lakes State.
Now, to celebrate this defining chapter, a trio of inspiring storytellers are reimagining the iconic commercials that helped shape the state—honoring their legacy while bringing fresh perspective, style, and creative vision to the forefront.
Meet the storytellers, watch their films, and discover Pure Michigan: Reimagined.
“A Simple Sunrise”
A Michigan native, Grace Eggleston is a wildlife cinematographer and documentary filmmaker whose work is shaped by a lifelong connection to the place she calls home. Through years of filming and camping across Michigan’s diverse terrain, she brings an intimate knowledge of the natural world. For Grace, this project was an opportunity to spotlight the beauty and wonder of Michigan’s Upper Peninsula, from its sweeping landscapes to its unforgettable morning light. Watch her reimagined “A Simple Sunrise” spot below.
“Summer in the Upper Peninsula is endlessly inspiring—the wildlife, the trails, the lakes—it all fuels the energy of the season. I'm excited to share its beauty with the world.”
“Deep Breath”
Michael George is a renowned National Geographic photographer known for his evocative storytelling and ability to capture the connection between people and place. For Michael, this project offered the opportunity to bring to life the warmth, color, and spirit of Michigan for a new generation. Watch his reimagined "Deep Breath" spot below.
“It's an honor to capture this region of Michigan during its most magical season—fall. As a photographer, I'm drawn to the stories woven into these landscapes and the people who call them home.”
“Snow Day”
Born and raised in Michigan, Aaron Jones is a cinematographer and multidisciplinary artist known for his bold visual style and sharp storytelling sensibility. His wide-ranging experience behind the camera informs a confident, expressive approach to every project. Inspired by the iconic Pure Michigan campaigns, he brings a deeply personal connection to this piece through his work. Watch his reimagined “Snow Day” spot below.
“The original spot we're paying homage to is really rooted in the sentimental and the beautiful. Ultimately, I wanted it to feel like an invitation—that there's so much to discover here.”
Go Behind
the Scenes
Watch as the creators bring their unique visions to life across Michigan’s stunning seasons.
Explore More
With the world’s longest freshwater coastline, more than 11,000 inland lakes, 13,000 miles of state-designated trails, and cities bursting with culture and creative energy, Michigan invites you to explore it all. Go boating, fishing, golfing, camping, biking, hiking, dining, and museum hopping all in a single getaway. Welcome to Pure Michigan.
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