Smith Optics ChromaPop
Most sunglass innovation these days comes from clever changes in frame designs or more environmentally sustainable materials, but Smith Optics has achieved something new with the lens itself. ChromaPop lenses, seen here in the Frontman model, make colors more vibrant and everything a little sharper and better defined than traditional lenses. How? Smith says that red, blue, and green light interfere with each other at certain wavelengths, muddling the view. ChromaPop, the company says, blocks those "wave intersections," giving you truer, more intense colors. But you won't care if it's pixie dust at work—all that matters is that the world looks happier, brighter, and sharper, like having rose-colored prescription glasses.
Get It: $209; smithoptics.com