<p>Scandinavians take their visibility seriously. The Finnish Reindeer Herders Association paints its herds’ antlers every winter to lower the chance of the caribou getting hit by cars in the long Arctic night, and now Helly Hansen has found a similar but more subtle way of protecting your favorite runner.</p> <p>The Pace Norviz LS thermal top looks like any other zip-neck shirt in daylight, but when headlights hit it at night, the shirt pops with a reflective pattern hidden just behind the face fabric, giving off a rich, bright, impossible-to-miss glow. It’s also quick drying, warm, and water-resistant, so it works as a training piece by itself or as a base layer for skiing and snowboarding.</p> <p>Get It: $110; <a href="http://www.hellyhansen.com/" target="_blank">hellyhansen.com</a></p>