The Adventure Life With Steve Casimiro Outdoor Gear Incorporated: Who Owns What?
Text by West Coast Editor Steve Casimiro
The saplings must fall so the big trees survive: Timberland is shutting down two of its brands—Mion footwear and GoLite footwear (GoLite products from the ankle up will continue).
Both were struggling and had been shopped around to prospective buyers, but, in a crowded shoe market and dodgy economy, nobody bit. Mion and GoLite shoes should be in stores throughout the summer, but production will end this fall. That leaves T-land with its eponymous brand, plus SmartWool, GoLite, IPath, and Howies … and two less distractions to its core business.
Hearing all of this got me to thinking about how many outdoor companies operate under the protection and loving care of a corporate mothership. It’s rather shocking, actually, how many of the best-known brands are part of a larger whole.
Here’s a survey of the biggest, along with their key outdoor brands. They’re listed alphabetically, with 2007 revenues.
Amer Sports Corp ($2.7 billion)
Columbia Sportswear Co. ($1.36 billion)
Jarden Corp. ($4.7 billion)
- Nat Geo Expeditions
Quiksilver Inc. ($2.4 billion)
Timberland Co. ($1.4 billion)
VF Corp. ($7.2 billion)
The North Face