Video: Hipster Guru Goes Survivalist

Teva, makers of active-sandals and sandal-like shoes, and clothing to go with your sandal-like-shoes for things like…I don't know…canyoneering, has found an unlikely spokesperson in Gavin McInnes. McInnes is best known for being the founder of Vice magazine, a publication centered around (in no particular order): skinny jeans, plaid, urban decay, punk rock, drug use, graffiti, neon. But our hat is off to Teva and McInnes, who, with this series of web videos called "The Naturist" upends the reality survival genre to create something entertaining and, at times, almost clever. Watch more at www.teva.com/naturist/

—Ryan Bradley