Saved Once by Social Media, Rare Rhino’s Luck Runs Out

Groups converged online to save her, but Puntung ultimately had to be euthanized.

A Sumatran rhino that symbolized the power of social media to potentially save wildlife was euthanized Sunday in Malaysia. Puntung, a 20-year-old female, succumbed to cancer. She was one of three remaining Sumatran rhinos in the country.

“Today is one of the saddest days we've ever faced. As of this morning, Puntung’s suffering has come to an end,” said a Facebook post from the group Borneo Rhino Alliance, which had been working to save her. “She was euthanized just past dawn, ending her battle against squamous cell cancer.”

The critically endangered species often falls victim to hunters and poachers, many driven by a market based on false beliefs about the horn’s efficacy as a health supplement. The hunting threat,

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