Australians Hunt Kangaroos Commercially. Does It Make Sense?
From pro soccer cleats to burgers and sausages, kangaroo products stir controversy.
It was 2002, and soccer superstar David Beckham was, for the first time, leading England into the World Cup as team captain. At each match he wore a different pair of personalized, champagne-colored cleats, embroidered with his children’s names on the red fold-over tongue. Though England lost in the quarterfinals, Beckham, and his shoes, went on to lasting fame, landing a $160.8 million lifetime deal with Adidas the following year.
For all the adulation Beckham inspired in his fans, animal-rights activists had an equal amount of anger: His iconic Predators were made of kangaroo leather.
Described as soft and flexible yet very strong, “k-leather” is used for soccer cleats by many companies, including Adidas, Nike, and Puma. For several years leading