In China, Ivory Seems to Be Losing Appeal

Since China’s ivory ban went into effect at the end of 2017, more people in China say they don't want to buy ivory.

China’s ivory trade has now been illegal for nine months, and it appears that fewer people are interested in buying ivory. A new survey of more than 2,000 people in China conducted by GlobeScan, a public opinion research firm, and funded by the World Wildlife Fund (WWF), found that 72 percent of respondents would not buy ivory, compared to 50 percent when the poll was conducted last year, before the domestic trade ban went into effect.

China is believed to be the world’s largest illegal ivory market, and until December 31, 2017, it was also the world’s biggest legal ivory market. But as pressure grew as a result of the poaching crisis, with some 30,000 African elephants slaughtered for

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