As editor in chief and vice president of National Geographic Kids Magazines, Digital, and Family, Rachel Buchholz has the rough job of editing stories about giant pandas and koalas, approving videos starring skateboarding dogs, testing online games about dung beetles, helping parents inspire their children to become environmental stewards, and doing whatever it takes to inspire kids to explore the world they live in.
Buchholz began her career with National Geographic in 2000 as a senior editor with World magazine, now Kids. Over the years she has served as special projects editor, managing editor, executive editor, editor, and now editor in chief for the award-winning Nat Geo Kids, one of the largest children's magazine in the country with nearly 800,000 subscribers. In 2007 she was a founding editor for the preschool magazine Nat Geo Little Kids, which won nine Parents' Choice Gold Awards in a row, and today serves as its editor in chief.
In 2015 Buchholz took over leadership for the Nat Geo Kids website and launched a new content strategy—including articles, quizzes, games, and videos—as well as a redesigned platform that now reaches 1.8 million kids a month. To help parents raise global citizens and environmental stewards, in 2016 she began developing a family strategy that includes the Family Field Guide e-newsletter, which reaches up to a million readers, and the Nat Geo Family website.
During her tenure Buchholz helped magazine readers and website viewers set 10 Guinness World Records. In the process she talked Cameron Diaz out of her sneakers (Longest Chain of Shoes), took jeans from Ben Stiller (Largest Collection of Clothes to Recycle), and convinced Michelle Obama to do jumping jacks (Most People Doing Jumping Jacks in 24 Hours).
She is the author of How to Survive Anything: Shark Attack, Lightning, Embarrassing Parents, Pop Quizzes, and Other Perilous Situations—which was nominated for a 2012 Children's Choice Award—as well as True Love: 24 Surprising Stories of Animal Affection, The World Awaits, and Amazing Moms.
Buchholz has appeared on CNN International; Good Morning, America; and local TV stations across the country. She has participated in a viral video about pandas with Jack Black and MC'd a stage featuring Bill Nye the Science Guy, Mike Rowe, and They Might Be Giants at various USA Science and Engineering Festivals.
A former editor at Boys’ Life magazine in Dallas, Buchholz will tell you that she’s originally from Texas; however, documents reveal that she actually spent 10 years growing up in Oklahoma. Today she's an urbanite living with her husband in Washington, D.C., where she's still looking for a decent Tex Mex restaurant.