A celebration of color
Join Bvlgari Global Brand Ambassador Priyanka Chopra Jonas through a vibrant tour of pink-hued Jaipur. From red spices in copper pots, to strings of rich yellow marigolds adorning green-tiled city gates, it’s a kaleidoscope of color–and one of the gemstone capitals of the world.
Photograph by Celeste Sloman
Please be respectful of copyright. Unauthorized use is prohibited.
THE BRIEF
Bvlgari, the Roman high jeweller creates beautiful and unique works centred on the vibrant color, life and light of exceptional gemstones. They came to National Geographic to tell the story of their Brand Ambassador, Priyanka Chopra Jonas and Jewelry Creative and Gem Buyer Director, Lucia Silvestri, visiting the Indian city of Jaipur, gem sourcing for the next collection. Bvlgari came to Nat Geo to tell this story in a beautiful and impactful way and promote across all of our platforms.
Photograph by Celeste Sloman
Please be respectful of copyright. Unauthorized use is prohibited.
SOLUTION
National Geographic CreativeWorks and Bvlgari together crafted a campaign chronicling the journey to Jaipur and discovering what makes this city so breathtaking. We produced a multi-platform campaign which included:
• Five-min Hero video as Priyanka and Lucia discover Jaipur’s rich and storied history with gem craftsmanship hosted both on natgeo.com and @natgeo YouTube channel.
• Custom social edits, including Reels on the @natgeo Instagram account as well as separate edits for Bvlgari, Priyanka and Lucia to amplify on their own accounts.
• Special six-page opening spread insertion in National Geographic Magazine worldwide edition, including distribution across all Bvlgari hotels globally.
• Five-min Hero video as Priyanka and Lucia discover Jaipur’s rich and storied history with gem craftsmanship hosted both on natgeo.com and @natgeo YouTube channel.
• Custom social edits, including Reels on the @natgeo Instagram account as well as separate edits for Bvlgari, Priyanka and Lucia to amplify on their own accounts.
• Special six-page opening spread insertion in National Geographic Magazine worldwide edition, including distribution across all Bvlgari hotels globally.
Photograph by Celeste Sloman
Please be respectful of copyright. Unauthorized use is prohibited.
Please be respectful of copyright. Unauthorized use is prohibited.
GET IN TOUCH
Please reach out to Scott Lambert at Scott.Lambert@disney.com.
Photograph by Celeste Sloman