A Sense of Abu Dhabi

National Geographic Photographer Nichole Sobecki, along with local talent, takes us on a sensorial journey around Abu Dhabi - guiding us through the authentic stories she discovered on her journey. Beautifully filmed videos capture the tactility of her experience; while her rich photography allows our audience to get as close as possible to actually seeing, breathing, and experiencing the atmosphere of this intriguing and rich destination.

Photograph by Nichole Sobecki

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THE BRIEF

- Build on the existing relationship and previous campaigns.

- Maintain objective of putting Abu Dhabi top-of-mind amongst National Geographic audience.

- Create new content showcasing Abu Dhabi’s rich history and culture, diverse traveler options, whilst addressing misconceptions.

- Target audiences across multiple National Geographic platforms with inspiring travel content.

Photograph by Nichole Sobecki

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SOLUTION

Our goal was to make the intangible tangible. Our audio-visual campaign presents a multi-dimensional destination through a series of multi-sensory stories. Inspired by Abu Dhabi’s strategic pillars, we take our audience on a journey into the sights, sounds, tastes, textures, colours and contrasts of Abu Dhabi.

Photograph by Nichole Sobecki

Please be respectful of copyright. Unauthorized use is prohibited.

EXPLORE MORE

View Content HQ.

View Oud: The Soundtrack of Abu Dhabi short film.

View Mangroves: Abu Dhabi's Coastal Guardians short film.

View Coffee: Abu Dhabi's Black Nectar short film.

Photograph by Nichole Sobecki

Please be respectful of copyright. Unauthorized use is prohibited.

GET IN TOUCH

Interested in working with National Geographic? Please reach out to Loveen Jose at Loveen.jose@disney.com.

Photograph by Nichole Sobecki