AlUla Wonder of Arabia
A multi-year content partnership designed to inspire global audiences through the timeless stories of AlUla. Spanning history, culture, adventure, art, and nature, the campaign explores how this extraordinary oasis has shaped civilizations for millennia while continuing to inspire creativity, conservation, and discovery today. The partnership brings AlUla's past, present, and future to life through compelling, immersive storytelling.
Photograph by Krystle Wright
Please be respectful of copyright. Unauthorized use is prohibited.
THE BRIEF
· Raise global awareness of AlUla’s rich, layered history and the deep cultural significance of the Ancient North Arabian kingdoms.
· Showcase the breadth of activities for visitors to AlUla, including archaeological discoveries, cultural experiences, traditional arts and rewilding and conservation projects.
· Create multilayered storytelling to reach global audiences with AlUla’s story, depth and beauty.
· Showcase the breadth of activities for visitors to AlUla, including archaeological discoveries, cultural experiences, traditional arts and rewilding and conservation projects.
· Create multilayered storytelling to reach global audiences with AlUla’s story, depth and beauty.
Photograph by Krystle Wright
Please be respectful of copyright. Unauthorized use is prohibited.
THE SOLUTION
EDUCATE National Geographic’s global audiences on what and where AlUla is,
ENGAGE their travel mindset with the region’s rich stories and drive active consideration
EXPERIENCE this new destination
ENGAGE their travel mindset with the region’s rich stories and drive active consideration
EXPERIENCE this new destination
Photograph by Krystle Wright
Please be respectful of copyright. Unauthorized use is prohibited.
EXPLORE MORE
Photograph by Krystle Wright
Please be respectful of copyright. Unauthorized use is prohibited.
GET IN TOUCH
Interested in working with National Geographic? Please reach out to Loveen Jose at Loveen.Jose@disney.com.
Photograph by Krystle Wright