Demystifying Muarajambi
National Geographic CreativeWorks has produced compelling content that highlights the ancient UNESCO World Heritage Site of Candi Muarajambi in Indonesia. Rediscovered in 1824, the site is now being gradually uncovered through ongoing archaeological efforts, offering a powerful glimpse into Indonesia’s rich cultural and spiritual heritage.
Photograph by Joshua Irwandi
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THE BRIEF
National Geographic CreativeWorks visited Muaro Jambi to uncover the rich stories and themes that once echoed through its ancient structures.
Each building within the temple complex – one of the largest Buddhist temple compounds in the world - served as a gateway into a deeper narrative, revealing the site's profound cultural, spiritual, and intellectual legacy.
Each building within the temple complex – one of the largest Buddhist temple compounds in the world - served as a gateway into a deeper narrative, revealing the site's profound cultural, spiritual, and intellectual legacy.
Photograph by JOSHUA IRWANDI
Please be respectful of copyright. Unauthorized use is prohibited.
SOLUTION
National Geographic Explorers and photographers Martin Edstrom and Joshua Irwandi were sent to Sumatra for a unique assignment.
National Geographic CreativeWorks developed an interactive photogrammetry 3D model of a key part of the complex, created by Martin Edström. This immersive experience offers users a unique way to explore the ancient Buddhist temples of Muarajambi and connect with its rich historical and cultural significance.
The imagery featured in a full-screen photo gallery on NatGeo.com, accompanied by custom-written captions from Joshua Irwandi.
In addition, the digital article gave our audience a deeper understanding of this fascinating site. The article was brought to life with further imagery from the custom shoot.
Banners drove traffic to the content across NatGeo.com, while we also leveraged National Geographic’s social platforms to amplify reach and engagement with our audiences.
National Geographic CreativeWorks developed an interactive photogrammetry 3D model of a key part of the complex, created by Martin Edström. This immersive experience offers users a unique way to explore the ancient Buddhist temples of Muarajambi and connect with its rich historical and cultural significance.
The imagery featured in a full-screen photo gallery on NatGeo.com, accompanied by custom-written captions from Joshua Irwandi.
In addition, the digital article gave our audience a deeper understanding of this fascinating site. The article was brought to life with further imagery from the custom shoot.
Banners drove traffic to the content across NatGeo.com, while we also leveraged National Geographic’s social platforms to amplify reach and engagement with our audiences.
Photograph by Joshua Irwandi
Please be respectful of copyright. Unauthorized use is prohibited.
EXPLORE MORE
Photograph by JOSHUA IRWANDI
Please be respectful of copyright. Unauthorized use is prohibited.
GET IN TOUCH
Interested in working with National Geographic? Please reach out to Nitu Kamboj.
Photograph by JOSHUA IRWANDI, This image is pre-cleared for a branded content campaign.