Enchanted Soudah

From its natural beauty and local architecture through to its rich culture and breathtaking vistas, Saudi Arabia’s Asir region offers a unique entry point to experiencing the country. However, to non-locals, it is a place as shrouded in mystery as it is by clouds.

Photograph courtesy of Soudah Development

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THE BRIEF

Showcase amazing stories of Soudah to raise global awareness of this unknown destination in Saudi Arabia, focusing on culture, art, nature and local experiences.

Photograph by Rena Effendi

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SOLUTION

This campaign aims to whet the appetites of viewers by introducing them to a side of Saudi Arabia they never saw coming. From Rijal Almaa to Soudah, National Geographic CreativeWorks produced content that shines a light on the themes of Traditions, Nature and Living in the Mountains.

We showed our audiences the Saudi they never expected to see, and the Saudi they never knew existed.

Photograph courtesy of Soudah Development

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EXPLORE MORE

View Traditions video

View Nature video

View Living video

View Traditions gallery

View Nature gallery

View Living gallery

Photograph by Rena Effendi

Please be respectful of copyright. Unauthorized use is prohibited.

GET IN TOUCH

Interested in working with National Geographic? Please reach out to Loveen Jose at Loveen.Jose@disney.com.

Photograph by Rena Effendi