Extraordinary Journeys
Powered by Bentley vehicles, insight and expertise, National Geographic shines a spotlight on Bentley’s Extraordinary Journeys program – a renowned, exclusive and bespoke luxury travel experience where guests embark on a 4-5 day adventure in and around the world’s most awe-inspiring locations.
Photograph supplied by Bentley
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THE BRIEF
Bentley’s prestige and quality credentials as a maker of luxury cars is undisputed. In recent times, they’ve ventured beyond the automotive industry, looking for innovative ways to widen their appeal and cement the brand in the luxury travel space.
With the latest Extraordinary Journeys program exploring the UK, Scandinavia and New Mexico through carefully curated and exclusive itineraries, Bentley sought to connect with a new audience who shares their passion for discovery.
With the latest Extraordinary Journeys program exploring the UK, Scandinavia and New Mexico through carefully curated and exclusive itineraries, Bentley sought to connect with a new audience who shares their passion for discovery.
Photograph sourced by Bentley
Please be respectful of copyright. Unauthorized use is prohibited.
SOLUTION
National Geographic launched a campaign built around 3 articles, each covering an Extraordinary Journey in the UK, Scandinavia and New Mexico, inspiring high net-worth travel enthusiasts to connect with the richness of local heritage, design and culture.
Through editorial-style storytelling and beautiful photography captured from the experiences, the content was promoted across National Geographic digital and social platforms driving global audiences to discover more about the uniquely immersive itineraries.
Through editorial-style storytelling and beautiful photography captured from the experiences, the content was promoted across National Geographic digital and social platforms driving global audiences to discover more about the uniquely immersive itineraries.
Photograph supplied by Bentley
Please be respectful of copyright. Unauthorized use is prohibited.
Please be respectful of copyright. Unauthorized use is prohibited.
GET IN TOUCH
Interested in working with National Geographic? Please reach out to Chris O’Neill at Chris.Oneill@natgeo.com.
Photograph supplied by Bentley