Feeding our Future
In this campaign, Tetra Pak and National Geographic CreativeWorks explored how solving our planet’s food security challenge would mean addressing three complex and conflicting issues: Can we produce enough food for the growing population? Can we produce it in a way that doesn’t place further stress on our planet? Can we create healthy food for people to consume? Using case studies, including from Tetra Pak, we looked optimistically to the future to answer the question Can we ever get to a place where we solve all three?
Photograph grabbed from short film
Please be respectful of copyright. Unauthorized use is prohibited.
THE BRIEF
Demonstrate thought leadership in moving the world's food systems forward. National Geographic CreativeWorks aimed to show the positive contributions Tetra Pak and other actors along the complex food chain deliver in advancing sustainability in the global food systems through innovative products, technologies and solutions.
Photograph from Tetra Pak
Please be respectful of copyright. Unauthorized use is prohibited.
SOLUTION
Using the concept of the ”Iron Triangle”, Tetra Pak and National Geographic explored the push-and-pull factors of the three interconnected yet conflicting challenges faced by our global food system: Food production, people, and planet.
A custom-shot hero video followed three global stories, each tackling one side of the food security triangle: Tetra Pak-supported government initiatives in Sweden, Kenya, and Bangladesh. This was accompanied by an informative digital article, which unpacked the challenges of global food security in more detail, the urgent need for solutions, and how Tetra Pak is playing their part in support.
A custom-shot hero video followed three global stories, each tackling one side of the food security triangle: Tetra Pak-supported government initiatives in Sweden, Kenya, and Bangladesh. This was accompanied by an informative digital article, which unpacked the challenges of global food security in more detail, the urgent need for solutions, and how Tetra Pak is playing their part in support.
Photograph from Adobe Stock
Please be respectful of copyright. Unauthorized use is prohibited.
Please be respectful of copyright. Unauthorized use is prohibited.
GET IN TOUCH
Interested in working with National Geographic? Please reach out to Tanya Robinson at Tanya.Robinson@natgeo.com.
Photograph grabbed from short film