From Tokyo…

Through a series of inspiring articles and illustrated maps, National Geographic showed how easy Japan’s excellent transport systems make it for travellers to move from Tokyo to a whole range of new experiences in Japan.

Photograph courtesy of Honshu-Shikoku Bridge Expressway Company Limited

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THE BRIEF

Due to Japan’s current popularity as a destination, the Tokyo Convention and Visitors Bureau (TCVB) wanted to draw visitors away from well-known cities like Tokyo, Kyoto and Hiroshima by showing them how easy it is to move around the country using public transport, including the new Hokuriku Shinkansen line extension, starting from when they land in Tokyo.

Photograph courtesy of TCVB

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SOLUTION

Under the title “From Tokyo…” each of four digital articles grouped a collection of locations and activities under a main theme that a particular area of Japan was known for – from culinary delights to festivals – starting with a similar experience in Tokyo. Each article also featured a custom illustrated map showing key locations and which modes of transport can take you there from the capital city.

Photograph courtesy of Miyazaki Prefecture Tourism Association

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EXPLORE MORE

View 'Chugoku & Shikoku' content.
View 'Kyushu' content.
View 'Tohoku' content.
View 'Hokuriku' content.

Photograph courtesy of Morioka Sansa Odori Festival Organizing Committee

Please be respectful of copyright. Unauthorized use is prohibited.

GET IN TOUCH

Interested in pushing the boundaries of storytelling with National Geographic? Please reach out to Michiko Kawano at Michiko.Kawano@disney.com.

Photograph courtesy of “Special Place of Scenic Beauty” Ritsurin Garden