OKAVANGO ETERNAL: PROTECTING A NATURAL WONDER

National Geographic and De Beers present a multi-year enterprise partnership to address one of the most critical conservation challenges in Africa: protecting the source waters of the Okavango Delta and the lives & livelihoods they support. Since our partnership launched in 2021, the "Okavango Eternal" campaign has been recognized on the global stage, winning the Drum Award for Social Purpose Content and the World Media Group Award for Brand & Media Owner Partnership.
Photograph by Kostadin Luchansky
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THE BRIEF

To raise awareness of De Beers’ sustainability initiative ‘Building Forever’, which seeks to ensure all their activities leave a positive lasting legacy, by introducing global audiences the newly launched impact partnership with the National Geographic Okavango Wilderness Project - one of the largest conservation projects in Africa. Leveraging the power of National Geographic storytelling to highlight the importance in protecting the Okavango and the wildlife and communities that rely on it; as well as shifting brand perceptions, inspiring conscious consumers and building trust with the De Beers brand.

Photograph by Kostadin Luchansky
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SOLUTION

Launching a strategic content and storytelling platform ‘Okavango Eternal’ with a dedicated digital HQ housing an ever-evolving series of content chapters that explore the key challenges and the partnerships’ commitments in protecting one of Africa’s greatest natural treasures. Through compelling custom videos, photo galleries, written articles and interactive experiences; Nat Geo continues to distribute and amplify these unique assets across the full digital ecosystem, with global organic social promotion and paid amplification.

Photograph by Anand Varma
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EXPLORE MORE.

View content HQ.

View short film.

Photograph by Chris Boyes
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GET IN TOUCH

Interested in working with National Geographic? Please reach out to Chris O'Neill at Chris.ONeill@natgeo.com.

PHOTOGRAPH BY CHRIS BOYES